benchmarking blog

How Benchmarking Can Help Your Business: A Practice For Better Decision Making

benchmarking blog

Benchmarking is a valuable practice for businesses looking to improve their decision-making. It can help identify what has been successful in the past and where gaps exist, as well as provide an opportunity to study best practices from other businesses. In this blog post, you will learn how benchmarking can be used to make better decisions about your business.

Who needs Benchmarking Services?

Benchmarking usually has limited value for small businesses, which are often self-sufficient. For large companies that have established practices and the resources to conduct their own benchmarking studies, it can be a valuable tool for identifying areas of improvement. It is most useful when applied to problems with no clear solution or processes that involve multiple departments within an organization.

Benchmarking is most useful when applied to problems with no clear solution or processes that involve multiple departments within an organization. It can also be used in conjunction with other tools and practices, such as Six Sigma and lean management systems. When compared to competitors’ best practices, it may reveal opportunities for improvement across the board or focus on an area of particular interest.

For example benchmarking is key to staying competitive in the hospitality industry where everything from bar consumables and food costs, employee benefits, and retention rates are recorded. Bars (bars + restaurants), diners, or hotels also use customer satisfaction ratings for benchmarking purposes which ensures that their staff training program is beneficial as well as checks if processes are robust enough before they continue with it furtherleading them towards success!

You should keep several things in mind when benchmarking

The process will reveal areas of strength as well as opportunities for improvement; don’t expect to be perfect upon completion.

When comparing data between your business and others, be sure to note any significant differences in size or industry.

It is important to consider the source of information; some data may not be reliable, which can skew benchmarking results.

It can be a great tool when used to study best practices from other businesses and identify areas of improvement across your organization that will help you maintain a competitive edge.

Difference between Benchmarking and Competitor Research

Benchmarking and competitor research may seem similar, but they can be used to study different aspects of your business. Competitor research focuses on the practices of other businesses in order to gain a better understanding of how they operate and what strategies work best for them; this is generally studied by looking at competitors’ marketing efforts or their branding strategy. This information can be helpful when planning your own marketing campaign or targeting specific demographics, but it does not help identify areas of improvement for your business.

Benchmarking is a valuable practice that will reveal where you are doing well and what requires a change in order to improve; this type of research involves collecting data about the practices of successful businesses within an industry and comparing them to your own business. In order to be successful, it is important that all members of a team are on the same page and working towards a shared goal.

Classification of Benchmarking Services

Benchmarking can be classified into different categories, explained below:

  • Internal Benchmarking: Internal benchmarking is the process of comparing a company’s performance with itself.
  • External Benchmarking: External benchmarking compares a company’s performance to other companies in a similar industry, geographic location, or size.

Which type to use? Both types are used for different purposes, for example, internal benchmarking can be done when you want to compare your organization’s performance internally and externally at different points in time while external benchmarking can be done to compare your organization’s performance with others in its industry.

  • Performance Benchmarking: In Performance benchmarking, the comparison is done with the company’s historical data. Performance benchmarking measures KPI’s and ROI to compare performance.
  • Practice Benchmarking: Practice benchmarking measures activities and processes through the use of surveys, sampling data, or case studies. Practice benchmarking is more of a quantitative comparison of information on how an activity is conducted by people, technology, and processes.

Uses for Benchmarking Services

  • To measure and manage performance: The best practice is to conduct benchmarking as a continuous measure and management of performance because the business process and activities change over time.
  • To improve efficiency: There are various methods for improving processes like thoughtlessly copying the procedures from other companies which prove not effective in 90% of cases since every company has its own culture and policies.
  • To provide a baseline for improvement: Sometimes benchmarking is used to provide a baseline for improvement by measuring the effectiveness of current processes and identifying potential areas of concern.
  • To measure against competitors: Benchmarking can be useful when tracking your performance over time, but it’s most helpful when comparing your business with that of industry leaders in order to identify areas where you’re lagging behind and opportunities for growth.


Benchmarking helps businesses to improve their performance by constantly measuring and managing their business activities. It is one of the best practices for decision-making in every company, especially start-ups or small companies that are struggling with growth opportunities. Benchmarking can be used as a continuous measure and management technique because processes change over time.