What Are The Four Types Of Benchmarking?


As the world evolves rapidly, numerous businesses are consistently looking for various strategies they can employ that would improve their business operations. It doesn’t matter the industry; the primary purpose of every company is to maximize profits while the most efficient practices possible.

To accomplish this, companies make use of benchmarking services. Benchmarking services gives businesses the competitive edge to grow, adapt and thrive through every change. And they involve measuring core business practices and metrics.

This data is then used to compare within the business or against industry peers, competitors, and other organizations worldwide. As a result, benchmarking services help businesses to understand better where they need to change to improve performance and how they can make those changes.

The Four Main Types Of Benchmarking

There are numerous ways to perform benchmarking. Your company’s industry will determine the benchmarking services to help you achieve your objectives. These are the four main types of benchmarking services and how they can help your business.

Performance Benchmarking

This type of online benchmarking service requires collating and comparing quantitative data. Performance benchmarking is usually the first step businesses take to pinpoint core performance gaps. However, before you can do this, you have to collate data on your standard measures and key performance indicators(KPIs). You also need to find a means to extract, collate and analyze that data.

This information will help you determine how well you are doing in your business’s outcomes, including your customer satisfaction, revenue growth, etc. You can then use these results to compare across different processes and industries. The primary purpose of this benchmarking service is to identify performance gaps in your business.

Practice Benchmarking

This is another benchmarking service that requires collating and comparing contextual data and information about how activities are carried out through processes, people, and technology.

Using a standard approach, you would need to collate and compare this qualitative information, such as process mapping. Instead, this benchmarking service will give you insights into where performance gaps occur and how they occur. You will also know the best practices your business can apply to resolve these gaps.

The main purpose of this type of benchmarking in business is to understand how successful performers conduct a process and find creative ways to make your processes faster, more efficient, and more effective.

Internal Benchmarking

Internal benchmarking compares practices, processes, and metrics from different sectors, programs, departments, product lines, etc., within the same company. To perform this type of benchmarking service, you would need at least sectors within your organization with shared performances and practices. For instance, benchmarks could be employed to compare the practices and processes in one retail branch with those in another branch sharing the same chain.

Internal benchmarking is an excellent way to understand the present quality of business performance. Companies with many branches apply this type of benchmarking in business to know the ones that are more efficient than the others.

External Benchmarking

This is one of the most popular types of benchmarking services. External benchmarking, also known as competitive benchmarking, involves comparing the overall performance of your business against other companies or competitors.

To perform external benchmarking, you can either create alliances with other companies to collate data and compare operational processes and practices or examine financial filings that have been made public.

You will understand your company’s present state and how you can set achievable goals and baselines that will significantly improve your performance.

Benchmarking Process

Follow these simple steps to perform benchmarks for your business.

  • Determine Benchmark Focus: You have to determine the agenda of the research project, such as the type of metrics you want to compare and the companies you will include in the benchmarking process.
  • Plan And Research: after you have successfully determined the benchmark focus, gather the resources to implement the project together. To do this effectively, create surveys, find databases that are readily accessible, and seek other companies’ consent.
  • Collate Data: Collate the data and information you will need for the project. The method you will use would have been determined in the plan and research step.
  • Analysis and Recommendations: Use statistical methods to examine and create the project after collating the data. After which, you would recognize where your business needs to improve and accept recommendations.
  • Implementation: After you have recognized where your business needs to improve and accepted recommendations, implement feasible recommendations after careful reviewing.

Final Thoughts

There are several other types of benchmarking, including customer service benchmarking, where you understand the efficiency of your customer support operation, IT benchmarking for companies where you understand the activities that result in productivity and efficiency and those that don’t, etc. And they all work to help you know your business’s present state, recognize performance gaps, and how you can resolve